THE ORIGIN OF ETHERNAL.

Have you ever looked at a world you helped build

and felt the truth of what it had forgotten.

I have.

I spent years in executive roles across global beauty and luxury houses.

Rooms polished to perfection.

Fragrances designed in boardrooms.

Products shaped by trends rather than truth.

Elegance constructed from chemicals dressed as desire.

On the outside, everything shimmered.

Inside, something essential was missing.

There is a quiet moment that comes when you work inside an industry long enough.

A moment when the shine begins to thin.

When the language becomes familiar.

When the decisions no longer feel like they are shaped by care

but by timelines and targets and markets that move too quickly.

I watched beauty lean toward performance

instead of presence.

Toward surface

instead of soul.

Toward marketing

instead of meaning.

And in the middle of it,

I began to learn what I no longer wanted.

I learned what the body cannot hold.

Synthetic scents that overwhelm.

Textures that sit on top of the skin instead of meeting it.

Products that promise transformation without connection.

I learned how easily purity becomes an idea

instead of a lived truth.

I learned how often beauty forgets its own purpose.

Not to impress.

But to return you to yourself.

The more I saw, the clearer it became.

Beauty needed to be simple again.

Alive again.

Intentional again.

Not louder.

Cleaner.

Not bigger.

Truer.

Not more.

Just right.

So I created something different.

Quiet.

Precise.

Rooted in presence, not formulas.

Crafted from care, not campaigns.

I wanted beauty to feel human again.

I wanted fragrance to feel alive.

I wanted ritual to feel honest.

ETHERNAL began as a question.

What would beauty feel like

if it were built from truth

and held with reverence.

My answer became my signature oil:

the Damask Rose.

Not a perfume.

Not a cosmetic.

But an infusion.

A living oil.

A daily ritual that meets the body gently

and carries a frequency that feels human

not manufactured.

A rose oil made from presence instead of formulas.

A ritual shaped by truth instead of marketing.

A scent held with intention and care.

The Damask Rose became the first expression of this world,

but it will not be the last.

ETHERNAL is a return to craftsmanship.

To purity that is lived, not proclaimed.

To beauty that steadies the nervous system

instead of overwhelming it.

It is the work I trust.

The work my body trusts.

The work I choose to offer.

Masterfully crafted.

Pure.

Vibrationally alive.

The frequency you wear.

And as we move toward the quiet months of the year,

toward gatherings and reflection

and the rituals that hold us together,

I offer this work with an open hand.

A place to soften.

A place to return.

A place to meet beauty in its clearest form.

If you feel called to experience ETHERNAL,

you are welcome to explore the Damask Rose Oil.